What is Google ads
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses and individuals to create ads that appear on Google's search engine results pages (SERPs) and other websites that are part of the Google Display Network.
Advertisers bid on specific keywords and phrases relevant to their target audience and then pay Google when someone clicks on their ad (pay-per-click advertising) or when their ad is displayed to someone (impressions). Google Ads can be a powerful tool for businesses to drive targeted traffic to their website and increase sales or leads.